Business Case Calculator

Most ecommerce brands already know their post-purchase experience is costing them money. The late deliveries, the missing tracking updates, the WISMO tickets piling up every Monday morning. None of this is news to the Head of CX or the operations lead. They live it.

The problem is not awareness. The problem is quantification.The numbers that would prove the cost are scattered across Zendesk, Shopify, the 3PL dashboard, and a spreadsheet someone built six months ago that nobody has updated since. When an internal champion tries to build a case for investing in automation, they hit a wall: “What is the actual ROI?” And if they cannot answer that with confidence, the initiative stalls.

That is why we do not send a generic ROI calculator and hope for the best. At Keeyu, we sit down with each brand and build the business case together. We use your real data where it is available, and conservative benchmarks where it is not. Every assumption is transparent. Every number is traceable.

It starts with a discovery call, not a demo

Our process begins with a 45-minute discovery call. We are not screen-sharing a product tour. We are asking questions: How many orders per month? What percentage generate a CX ticket? How many FTEs handle customer service? What systems are involved?

Some brands know their numbers cold. Others are estimating. Both are completely fine. We note what is confirmed data and what is a working assumption, and we are transparent about which is which throughout the entire process.

Three pillars, not one number

Most ROI conversations collapse everything into a single figure that feels either too good to be true or too vague to act on. We break the business case into three distinct pillars, each with its own logic, inputs, and assumptions.

Total annual benefit across all three pillars, minus the Keeyu investment, gives the net ROI. Most brands land between 3x and 6x ROI, with payback under three months.

Benchmarks are starting points, not endpoints

Every assumption in the business case is labelled as either Confirmed (sourced directly from the brand's own data) or Benchmarked (sourced from our cross-brand dataset of 30+ ecommerce operations). As the brand shares more data, benchmarks get replaced with confirmed figures. The business case updates accordingly.

Giving the champion what they need

The person on our discovery call is rarely the final decision maker. They are the internal champion. What they need is a document they can take to their CFO, COO, or board. That is why the business case we deliver includes:

• A one-page Executive Summary. Total ROI, payback period, three-pillar breakdown. Designed to be forwarded as-is.
• A detailed Business Case document. Full methodology, every assumption, sensitivity analysis.
• A Mutual Action Plan. A clear map from “yes” to go-live, with owners, dates, and milestones. Most brands are live within five working days.

Your numbers, your decision

If you are an ecommerce operator who knows your post-purchase experience is leaking money but you cannot put a number on it, that is exactly what the discovery call is for. We will map your workflow, score your complexity, and build a three-pillar business case using your data and our benchmarks.

If the numbers work, great. If they do not, we will tell you that too. We would rather have an honest conversation now than a disappointed customer later.